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Aswan | City Branding


Aswan
The magic of brown beauty

Description: Aswan is one of the governorates of Egypt and is considered the second ancient capital after Luxor.

Aswan has always been known as the magic of brown beauty, or as the country of gold.
It was a great treasure prize or a cemetery for the Nubian Kings who lived there for thousands of years, overlooking the Nile River.

Aswan was known as “Sono” in the times of the ancient Egyptians, meaning the market, as it was a trading center for caravans coming from the Nubian Culture.

At the beginning of the project, I wanted to understand what Aswan is for those who live there or visit the city. Egyptian and foreign visitors believe that Aswan has fresh air with beautiful archaeological views. You can go on vacation and just go to the Nile Corniche or the Nubian Villages and contemplate the beautiful natural features.

   
    

The structure of this emblem includes the head of the god Anubis, which was associated with the key to life, which we see in all the temples of Aswan in particular.

The arms indicate the solidarity and idealism of Aswan and the western Suhail "Nubia".
Icon is used on the city's logo, flag, and many other sub-brands.

So I created a new icon that works for all uses but has to replace the logo in some uses where we need a small icon instead of a wide logo.

    

It was easy to create the color palette because you will notice it the first moment you arrive in Aswan, you will find the blue of the Nile, the clear sky, the colorful houses, the bright color of the sun.

    
    
      
     
     
   
   
     
   
     

The Nubian village is one of the most famous villages in the world, the oldest and most historical. All tourists love to visit Aswan, so they visit the Nubian village to enjoy the colorful and cheerful houses and the clear waters of the Nile.
In the logo, i used the most famous colors in Nubian homes, "indigo blue and orange".

    
   
   
    
   
    

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Aswan | City Branding
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Aswan | City Branding

I designed this project based on the challenge that I posted on my Instagram and Twitter pages, you can check it out. In this challenge, I chose Read More

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